Re: Do not trigger ads unless certain keywords are in the user search query.

Hi Anthony,

     I am in  the mortgage vertical and a very long time Adwords user.  I only want ads to show up if "refi" or "remor" are in the search phrase, i.e. "refinance", "remortgage", "refinance my house", "remortgage my home", etc.  I do not want ads showing up for "purchase a house", "purchase mortgage", "buy a new home", etc.  I only want "refinance" and "remortgage" leads, not "purchase" leads.  I thought maybe Adwords API might be able to accomplish this?  Would you kindly steer me in the right direction, or let me know unequivocally that it's not possible?

Thank you,

Bob Pinzhoffer,

Peak Home Loans

On Monday, March 21, 2016 at 3:54:32 PM UTC-4, Anthony Madrigal wrote:

Hi Bob,

When creating a keyword, you should consider making its match type a Phrase. That way, your ad will only appear if the phrase was included in the search term. 

Please have a look at this link on Keyword Match Types.

Cheers,

Anthony

AdWords API Team

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