Re: Display campaign kewords criteria

Thanks for the replay!

Nitzan

On Tuesday, July 26, 2016 at 10:14:31 PM UTC+3, Shwetha Vastrad (AdWords API Team) wrote:

Hi Nitzan,

On a Display Network, all keywords are considered broad match. I suggest that you use "BROAD" match type to create keywords for your display campaigns using the API. This question can be better addressed by the AdWords Community though, as the behavior of keywords in a display campaign is not particular to the API. 

Regards,

Shwetha, AdWords API Team.

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