Re: Script - Google Shopping Campaign - Auto CPC Bid

Hi,

I think the problem is in the line highlighted below.

    adgroup_criterion['adGroupId'] = adgroup_id

    adgroup_criterion['criterion'] = unit

    CreateAddOperation(adgroup_criterion)

    result = adgroup_criterion_service.mutate(adgroup_criterion_service)

Instead of passing adgroup_criterion_service to mutate, please try passing an array containing the operations (adgroup_criterion in your code).

Thanks,

Josh, AdWords API Team

On Monday, May 2, 2016 at 10:29:53 AM UTC-4, Kevin Weitzner wrote:

Hi Josh,

I understand the requirements, however I am having a difficult time translating this to appropriate Python code which does not result in an unmarshalling error. I have found the Python version of the code you're referencing --

https://github.com/googleads/googleads-python-lib/blob/master/examples/adwords/v201603/shopping/add_product_partition_tree.py

I tried to take this code and add modifications but am receiving this error:

suds.WebFault: Server raised fault: 'Unmarshalling Error: cvc-complex-type.2.3: Element 'ns0:operations' cannot have character [children], because the type's content type is element-only. '

[note: this style of formatting the code makes it very difficult for me to actually follow how to build it in the style that Anup has]

---

ad_group_id = '************'

criterion_id = '2523931-rou-6'

operations = []

#report_downloader = client.GetReportDownloader(version='v201603')

def main(client, parent=None, value=None):

    adgroup_id = '******'

    adgroup_criterion_service = client.GetService('AdGroupCriterionService', version='v201603')

    bid_amount = '1500'

    unit = {

        'xsi_type': 'ProductPartition',

        'partitionType': 'UNIT'

    }

    # The root node has neither a parent nor a value.

    #if parent is not None:

    #  unit['parentCriterionId'] = parent['id']

    #  unit['caseValue'] = value

    unit['caseValue'] = '2434807-rec-7x10'

    if bid_amount is not None and bid_amount > 0:

      bidding_strategy_configuration = {

          'bids': [{

              'xsi_type': 'CpcBid',

              'bid': {

                  'xsi_type': 'Money',

                  'microAmount': str(bid_amount)

              }

          }]

      }

      adgroup_criterion = {

          'xsi_type': 'BiddableAdGroupCriterion',

          'biddingStrategyConfiguration': bidding_strategy_configuration

      }

    else:

      adgroup_criterion = {

          'xsi_type': 'NegativeAdGroupCriterion'

      }

    adgroup_criterion['adGroupId'] = adgroup_id

    adgroup_criterion['criterion'] = unit

    CreateAddOperation(adgroup_criterion)

    result = adgroup_criterion_service.mutate(adgroup_criterion_service)

    return unit

def CreateAddOperation(criterion):

    """Creates an AdGroupCriterionOperation for the given criterion.

    Args:

      criterion: The criterion we want to add.

    """

    operation = {

        'operator': 'ADD',

        'operand': criterion

    }

    operations.append(operation)

if __name__ == '__main__':

  adwords_client = adwords.AdWordsClient.LoadFromStorage('********.yaml')

  main(adwords_client)

---

I do not see where to modify the biddableadgroup criterion to the productpartition type -- this code is much more difficult for me to follow along with :(.

On Friday, April 29, 2016 at 7:28:05 PM UTC-5, Josh Radcliff (AdWords API Team) wrote:

Hi,

It looks like you're missing the intermediate ProductPartition object. You'll want to create one of those with UNIT partition type and set its caseValue to the ProductOfferId. The BiddableAdGroupCriterion.criterion should point to that ProductPartition object instead of directly to the ProductOfferId.

I realize this can be a bit confusing. :) I'd definitely recommend looking at the createUnit function I mentioned earlier, as that handles most of this for you.

Cheers,

Josh, AdWords API Team

On Friday, April 29, 2016 at 5:39:46 PM UTC-4, Kevin Weitzner wrote:

Hi -- I think I am getting closer...

ad_group_id = '21********63'

criterion_id = '2523931-rou-6'

Function now looks like this -

def main(client):

    adgroup_criterion_service = client.GetService('AdGroupCriterionService', version='v201603')

    bid_modifier = '1.5'

    operations =  [{

                          'xsi_type':'AdGroupCriterionOperation',

                          'operator': 'SET',

                          'operand': {

                                      'xsi_type': 'BiddableAdGroupCriterion',

                                      'adGroupId': ad_group_id,

                                      'criterion': {

                                                    'xsi_type': 'ProductOfferId',

                                                    'value': criterion_id

                                                    },

                                       'bidModifier': bid_modifier

                            }

                          }]

    result = adgroup_criterion_service.mutate(operations)

--

I want to set an absolute CPC bid (variable name bid_modifier from earlier, $1.5) on an individual product ID -

I get this error:

suds.WebFault: Server raised fault: 'Unmarshalling Error: cvc-elt.4.3: Type 'ns0:ProductOfferId' is not validly derived from the type definition, 'Criterion', of element 'ns0:criterion'. '

-

Any ideas on what I have done wrong here

On Friday, April 29, 2016 at 4:07:34 PM UTC-5, Josh Radcliff (AdWords API Team) wrote:

Hi Kevin,

You can set bids at the product/item ID level by creating BiddableAdGroupCriterion objects with:

• criterion = a ProductPartition with:
  
• caseValue = a ProductOfferId with:
  
• value set to the product ID from Merchant Center
  
• biddingStrategyConfiguration configured with your bids
  

Please see the createUnit function in the AddProductPartitionTree.php example for details.

Cheers,

Josh, AdWords API Team

On Friday, April 29, 2016 at 4:31:51 PM UTC-4, Kevin Weitzner wrote:

Hi -- I am not certain how the last step should be executed --I am not getting any errors, however CPC for productID is not being set.

See script below:

ad_group_id = '**************'

criterion_id = '******'

def main(client):

    adgroup_criterion_service = client.GetService('AdGroupCriterionService', version='v201603')

    bid_modifier = '15'

    operations =  [{

                          'xsi_type':'AdGroupCriterionOperation',

                          'operator': 'SET',

                          'operand': {

                                      'xsi_type': 'BiddableAdGroupCriterion',

                                      'adGroupId': ad_group_id,

                                      'criterion': {

                                                    'xsi_type': 'ProductPartition',

                                                    'id': criterion_id

                                                    },

                                       'bidModifier':bid_modifier

                            }

                          }]

if __name__ == '__main__':

  adwords_client = adwords.AdWordsClient.LoadFromStorage('******.yaml')

  main(adwords_client)

--

I would like to be able to set the CPC of product Ids themselves by passing the appropriate product ID in the Criterion_ID --- I have thousands of products that I want to try a strategy on.  I believe the last step in the explanation is what I am missing here.

Thanks,
Kevin

On Thursday, September 25, 2014 at 12:00:28 PM UTC-5, Josh Radcliff (AdWords API Team) wrote:

Hi Steve,

Just to clarify - by "script" I'm assuming you mean code that executes methods in the AdWords API, and not AdWords Scripts. All management of product groups in the AdWords API is done via AdGroupCriterionService. The Shopping Guide contains a useful introduction to the concepts involved.

Once you have your product groups set up, you can modify a given product group's CPC bid by sending an AdGroupCriterionService.mutate call containing an AdGroupCriterionOperation where the operator is SET and the operand is a BiddableAdGroupCriterion with:

• adGroupId set to the ad group's ID
  
• criterion set to a ProductPartition with its id set to the product group's (ProductPartition's) ID you want to update
• biddingStrategyConfiguration set to a BiddingStrategyConfiguration object with the proper CPC bid configured
  

To monitor the performance of each product group (ProductPartition), you can use the API's Product Partition Report.

Cheers,

Josh, AdWords API Team

On Wednesday, September 24, 2014 10:41:29 AM UTC-4, Steve Berg wrote:

Hello,

I would like in my 30 Shopping Campaigns
the offer and the management of the CPC from the Product Groups automate.
For example, the CPC should be low in a low CTR
be in good conversion correspondingly higher.

How would a possible script look like?

Best Regards
- Steve -

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