Hi Alexey,
-- Unfortunately, there is no way to create custom parameters for your remarketing tag via the API. You will need to create them through the UI. You can find your remarketing tag from the RemarketingSettings by calling getCustomers in CustomerService.
You can, however, create dynamic remarketing ads using the API. Here is our guide that describes how to and the different types of dynamic remarketing available.
Regards,
Anthony
AdWords API Team
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Also find us on our blog and Google+:
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https://plus.google.com/+GoogleAdsDevelopers/posts
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