Thursday, 26 November 2015

Standar deviation metrics question/request

Is there any way to get, for example, the standard deviation of the conversion value per ad campaign?? I can get the total conversion value and number of conversion but there is think there is no way to get standard deviation, I think this is really useful for shopping campaigns as a small value of the standard deviation on the value of purchase means that the clients for that campaign have similar characteristics. Any thoughts?

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