Re: Custom Affinity in Criteria perfomance report

Hello Igor,

We use it for matching with orders using gclid (click performance report) , orders calculated by our own attribution. This report contain all spends on targeting level (keyword_id). Google Analytics do the same.
BTW Click performance report contains custom affinity. So currently we cannot match the data correctly. How GA do it? Use different infrastructure, hidden from advertisers, even for big advertiser.

I still doubt if you can do in that way, as Click Performance Report returns only attribute-type fields, no metric fields.

That's partly why you see custom affinity appears in the Click Performance Report, but not in the Criteria Performance Report.

Originally, they gather data in a different way.

Let me check with engineering to find more.

What do you mean? We've compared result from script and API: it's the same except lines with custom affinity.

To be clear, do you compare the result from script with API or do you compare the result from Click Performance Report with Criteria Performance Report?

If the former (you run the same report type, but from script and from API), could you please send me the result and AWQL?

I need to use that information to pass to engineering so that we can see what happens.

I've already contacted engineering about this for more clarification.

So far, if you mean the results from click performance report and criteria performance report are different, it doesn't look like an issue to fix.

That works as intended.

Cheers,

Thanet, AdWords API Team

On Saturday, September 17, 2016 at 4:18:22 PM UTC+9, Igor Selitskiy wrote:

Hi, Thanet.

On Saturday, September 17, 2016 at 7:34:28 AM UTC+3, Thanet Knack Praneenararat wrote:

Hi Igor,

And I need criteria performance report in single attribution. This is mandatory and critical for us.

Could you please clarify why you need this report type despite the behavior I explained before, that is, you can't guarantee what to get back?

We use it for matching with orders using gclid (click performance report) , orders calculated by our own attribution. This report contain all spends on targeting level (keyword_id). Google Analytics do the same.

BTW Click performance report contains custom affinity. So currently we cannot match the data correctly. How GA do it? Use different infrastructure, hidden from advertisers, even for big advertiser.

 

But the problem is not in attribution. Problem is that API don't return lines with Custom Affinity, but AdWords script do, GA also show this data.

API does return custom affinity but as I explained before, not in all situations that it will return custom affinity back, because it's a single attribution.

Besides, GA and AdWords Script doesn't always use the same infrastructure as AdWords API.

We can't expect the same behaviors across the products.

What do you mean? We've compared result from script and API: it's the same except lines with custom affinity.

 

BTW the total costs/clicks/impressions in criteria performance report from API are less than actual costs!

If you mean comparing the result from criteria performance report with that in Display Network of UI, then it's as expected.

Those in UI are mainly multiple attribution reports and the total number of stats mostly can't be matched directly with the single attribution reports.

I know that there are only multiply attribution reports in UI. We're using such reports for some specific optimizations (placement, banners, audience and etc).

But for matching with gclid I need criteria report.

 

Feel free to ask more questions, if you feel this is still not clear.

Best,

Thanet, AdWords API Team

On Saturday, September 17, 2016 at 5:27:51 AM UTC+9, Igor Selitskiy wrote:

Hi, I understand single and multiply attribution in AdWords. I know the difference. We're using both types of attribution.

And I need criteria performance report in single attribution. This is mandatory and critical for us.

But the problem is not in attribution. Problem is that API don't return lines with Custom Affinity, but AdWords script do, GA also show this data.

BTW the total costs/clicks/impressions in criteria performance report from API are less than actual costs!

We provide examples for you in private message, even more I point out on one of our AdGroup to illustrate the problem.

On Friday, September 16, 2016 at 10:48:25 PM UTC+3, Thanet Knack Praneenararat (AdWords API Team) wrote:

Hello,

Let me summarize some info here again. (I already edited some messages above so that people who happen to read from the beginning don't get confused)

First, I'm so sorry to make you misunderstand that CUSTOM_AFFINITY is not returned in CRITERIA_PERFORMANCE_REPORT.

Actually, it does but not in all cases that you can get the data for CUSTOM_AFFINITY back.

The reason is that the criteria performance report is a single attribution type.

In this type of report, we can't guarantee that all types of criteria type will appear, nor can we control what kinds of criteria will appear.

This is a concept used in AdWords API reporting for a long time.

As you may know, one impression (and other stats like click) for display network can be triggered by one or more criteria.

For example, an impression might be triggered by gender male, age range 34-43, and an affinity with name "A".

In criteria performance report, however, this impression can be attributed to only one of any of gender OR age range OR affinity.

We don't know and can't guarantee which one will be reported.

If it's reported as attributed to gender male already, then this particular impression will not appear again in the report.

In your case, it's likely that all impressions attributed to all custom affinities are reported to be attributed to other criteria.

That's why you don't see them attributed to custom affinity in your report.

The workaround would be to use multiple attribution report (or criteria-type specific report) like AUDIENCE_PERFORMANCE_REPORT instead.

However, the data for CUSTOM_AFFINITY is not returned in that report yet.

I'm following up with engineering to see if we can return data for CUSTOM_AFFINITY in AUDIENCE_PERFORMANCE_REPORT in the near future.

Unfortunately, we don't have ETA for this yet.

Cheers,

Thanet, AdWords API Team

On Thursday, September 15, 2016 at 7:07:48 PM UTC+9, Igor Selitskiy wrote:

Guys, are you sure?

see https://developers.google.com/adwords/api/docs/reference/#whats-new version v201601 point whats-new

:

"Improvements to reports

The list of possible enum values for the CriteriaType field on the CRITERIA_PERFORMANCE_REPORT has expanded to include:

• PARENT - Parental status
• CUSTOM_AFFINITY - Custom affinity"

On Thursday, September 15, 2016 at 11:27:06 AM UTC+3, Thanet Knack Praneenararat (AdWords API Team) wrote:

Hi Igor,

No. I meant the data itself is not available in AdWords API, not related to any client libraries.

Cheers,

Thanet, AdWords API Team

On Thursday, September 15, 2016 at 4:42:31 PM UTC+9, Igor Selitskiy wrote:

Feature request?

Do you mean that Python library has separate from main API feature list?

On Thursday, September 15, 2016 at 9:14:26 AM UTC+3, Thanet Knack Praneenararat (AdWords API Team) wrote:

Hi Igor,

Yes, but the data is not fed into that criteria type yet.

That's why you're not seeing anything.

I know that this is confusing to you.

I've given feedback to engineering as a feature request already.

Apologize for this inconvenience.

Best,

Thanet, AdWords API Team

On Thursday, September 15, 2016 at 3:10:09 PM UTC+9, Igor Selitskiy wrote:

There is  anounce of this criteria type in criteria performance report in API v201601.

15 сент. 2016 г. 9:06 AM пользователь написал:

It's already supported by API itself, but isn't supported by Python library. Do you mean there is no support in Python library yet?

15 сент. 2016 г. 8:57 AM пользователь "'Thanet Knack Praneenararat (AdWords API Team)' via AdWords API Forum" <adwor...@googlegroups.com> написал:

Hello Igor,

There are no support for this criteria type in AdWords API yet.

I'm not aware of the plan to support this in the near future.

For the release announcement, you can follow our announcements thread.

Best,

Thanet, AdWords API Team

On Wednesday, September 14, 2016 at 2:04:12 AM UTC+9, Shwetha Vastrad (AdWords API Team) wrote:

Hi Igor,

Could you provide the complete report definition you are using to download report data along with a sample report in which the custom affinity audience criteria are missing? Please use Reply privately to author when responding. 

Thanks,

Shwetha, AdWords API Team.

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