Re: Campaign Report is giving lower clicks/Cost over time

Hi Jacek,

This is most likely because some clicks were considered invalid for this campaign. You could download the Click Performance Report to validate this as it includes stats aggregated at each click level, and includes both valid and invalid clicks. You could also query for InvalidClicks form Campaign Performance Report, which provides the number of clicks which weren't charged as they were considered illegitimate.

Let me know if this helps.

Regards,
Shwetha, AdWords API Team.

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